Resume

2018 - Current

Editor-in-Chief

Leading online media covering key names and companies in technology, science, and IT in Ukraine and worldwide.

I led the editorial and growth strategy of the publication, combining content leadership with SEO, marketing, and technical development.

Key responsibilities & impact:

• defined and executed the long-term editorial and growth strategy
• managed and coordinated the editorial team
• planned, edited, and supervised journalistic content
• implemented SEO best practices (keywords, meta tags, author guidelines)
• organized and conducted interviews with industry experts
• produced exclusive articles and in-depth interviews
• worked with sponsored and branded content
• planned and launched advertising and promotion strategies
• managed social media presence and paid campaigns (Facebook)
• evaluated performance of SEO, advertising, and PR initiatives

2016 – Current

Head / Marketing Manager

Premium Japanese children’s clothing brand

I managed and scaled the digital presence of the brand, focusing on performance marketing, SEO, and e-commerce growth.

Key responsibilities & impact:

• development and management of the WordPress-based e-commerce website
• SEO optimization and organic traffic growth
• planning and execution of digital advertising strategies
• traffic and sales growth through Google Ads and Meta Business Suite
• ongoing technical support and usability improvements
• competitive analysis and market monitoring
• content strategy and visual direction for social media (Facebook, Instagram)
• tracking and analysis of online sales performance
• evaluation and optimization of marketing and advertising effectiveness

2022-2024

Head of Digital Development / Lead Developer

International real estate agency specializing in overseas property investments.

I led the development and digital strategy of the SkyInvest division, combining technology, marketing, and automation to support international real estate sales.

Key responsibilities & impact:

• development and launch of the SkyInvest website
• SEO optimization to increase visibility and inbound leads
• design, preparation, and production of branded print materials
• social media strategy, management, and administration (Instagram, Facebook)
• setup and optimization of paid advertising campaigns
• implementation of AI-powered tools for personalized real estate recommendations
• development and programming of chatbots to automate client communication and lead qualification

2017 – 2018

Head of Digital Project

Real estate and business sales in Tenerife.

I led the full digital strategy and execution for an international real estate project.

Key responsibilities & impact:

• development and management of two WordPress-based websites
• implementation of multilingual website architecture
• SEO optimization and content strategy
• planning and management of Google Ads campaigns
• technical support and continuous UX improvements
• social media management (Facebook, Instagram)
• email marketing strategy and newsletter campaigns
• PR campaigns and classified platforms management
• lead generation and inquiry processing
• performance analysis of SEO and paid advertising channels

2014 – 2016

Website Developer & SEO Specialist

I handled full-cycle website development and SEO for medical and healthcare projects Dakhno Dental Clinic and Central Laboratory diagnosis of the head.

Key responsibilities & impact:

• website development and rebranding using WordPress
• keyword research and semantic core development
• writing, editing, and SEO optimization of content
• translation and adaptation of English-language materials
• search engine optimization (achieved TOP-3 Google rankings for high-frequency keywords)
• link-building strategies
• technical website support
• HTML email newsletter creation
• launch and management of SMM and advertising campaigns

2013 – 2015

Content Manager / Assistant SEO Specialist

artlife.com.ua

Key responsibilities & impact:

• website content management (products, articles, video content)
• copywriting and content rewriting
• coordination with copywriters
• on-page SEO optimization
• website traffic monitoring and reporting
• HTML email newsletter creation